Aberdeen Group Research Finds The TAS Group® Customers Report Enhanced Sales Performance

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Aberdeen Group Research Finds The TAS Group® Customers Report Enhanced Sales Performance Over All Others By Double-Digit Percentages

Aberdeen Analyst Insight research finds teams leveraging The TAS Group attain quota 21 percent higher and sales representatives achieve 48 percent higher quota than those using other solutions

SEATTLE – Oct. 19, 2010 – According to research by the Aberdeen Group, customers of The TAS Group, the world leader in sales performance automation, attain team quota 21 percent higher and sales representatives achieve quota 48 percent higher than all other customers using competitive solutions.

The Aberdeen Group Analyst Insight report, Reaching Sales Quota More Consistently: Best Practices Adopted by The TAS Group Customers, is based on data from a survey this past summer of 835 end-user organizations to learn about their use of sales training to achieve better corporate results.  Aberdeen Group published the findings of the benchmark study, Sales Training: Deploying Knowledge, Process and Technology to Consistently Hit Quota last month by Peter Ostrow, research director, Sales Effectiveness.

“Our mission is to help companies sell smarter and manage their business better,” said York Baur, chief marketing officer for The TAS Group.  “It is gratifying that industry leading third-party research shows that we’re delivering at significant levels above the competition, but mostly that are clients are succeeding using The TAS Group methodology and technologies.”

In addition to current sales performance, Aberdeen Group found The TAS Group customers adopted a number of best practices more frequently, leading to improved sales performance, including:

•Executive sponsorship of sales training initiatives
•Integration of sales call planning into the CRM system
•Licensing of external sales training content
•Using customized coaching to assist sales staff members with deal-by-deal support

Aberdeen Group’s Ostrow concluded, “All in all, sales training continues to represent an investment that companies continue to retain as a ‘must have’ rather than a ‘nice to have,’ as the realization that an educated, focused sale team is tantamount to success, even during a questionably healthy economic cycle.  In the case of The TAS Group customers, for the most part they are investing in these practices and realizing better-than-average performance results.”